Specifications

Type:

Sponsored Content

Format:

Editorial text with image and/or video, including mentions and banners of the sponsoring brand

Extensions:

jpg, mp4 for images and videos; doc, docx, or txt for texts

Main Channels:

Specific sections of the Barueri Newspaper, such as Pets, Health, Technology, etc.

Positioning:

Published as an article on the portal, highlighted in the sponsored section and including brand banners on the content page.

Duration:

Continuous, content is not removed from the portal after publication.

Goal:

Increase brand visibility and associate it with relevant content, generating engagement and qualified traffic.

Technical Features:

• Text: It must be informative and relevant, mentioning the sponsoring brand and integrating it naturally into the content.
• Image/Video: High resolution, relevant to the text content and in jpg and mp4 formats.
• Banners: Included on the sponsored section content page, directing to the brand website or specific product/service pages.
• Links: Included in the body of the text, directing to the client's website or specific product/service pages.

Comments:

Sponsored content must follow Jornal de Barueri's editorial standards, maintaining the quality and relevance of the content. The text must be sent in doc, docx or txt format, and high-resolution images in jpg format. Videos must be sent in mp4 format. Links and banners must be clearly indicated in the text and on the content page. Content can also be sent via Google Docs link for review and publication.

Restrictions:

You must not promote sensitive content, such as tobacco, alcohol, or content that violates the portal's policies. You should avoid excessive promotional language and focus on useful and relevant information for readers.

Design Recommendations:

• Title: Clear and direct, mentioning the sponsoring brand.
• Content: Informative and engaging, highlighting the brand’s key benefits and products/services.
• Images/Videos: High resolution, complementing the text content.
• Banners: Well positioned on the content page, ensuring brand visibility.
• Call to Action (CTA): Include clear CTAs at the end of the text and on banners, encouraging readers to visit the client's website or learn more about the brand.

Shipping Deadline:

Materials must be sent at least 5 working days in advance for validation and publication.

Performance Reports:

Available on request, offering insights into content views, clicks, engagement and impact.