Specifications

Type:

display

Format:

Web: 300x250px / Mobile: 300x250px

Weight:

Web piece: 150kb; Mobile piece: 150kb

Extensions:

jpg; gif; html5

Main Channels:

Home page of Jornal de Barueri

Positioning:

Visible area when accessing the portal, ensuring immediate visual impact.

Duration:

The recommendation is that the banner remains up for at least 7 days to maximize visibility and engagement, but it can be displayed for as long as necessary for the campaign.

Goal:

Increase brand awareness, promote product or service launches and generate qualified traffic to the advertiser's website.

Technical Features:

• Animation: Allowed, as long as it does not exceed the maximum permitted weight.
• Video: Allowed, but the sound must only start with user interaction (click).
• Backup Image: It is recommended to send a static image in jpg or gif format as an alternative in cases where the main banner fails to load.

Comments:

The Medium Rectangle must be built in 2 formats, one for the web (300x250px) and the other for mobile (300x250px). A backup static banner in jpg or gif format must be sent for situations where the main piece does not load correctly. Animation is permitted, as long as it respects the weight limit. The use of HTML5 allows for advanced interactivity and more fluid animations.

Restrictions:

There should be no references in the art to 'Pass the Mouse', since interaction with the banner occurs via click. When there is video, sound can only start with user interaction. Ads that promote sensitive content, such as tobacco, alcohol, or that violate the portal's policies, will be rejected.

Design Recommendations:

• CTA (Call to Action): Clear and visible, encouraging user clicks.
• Colors: Use contrasting colors to make the banner stand out from the rest of the portal content.
• Typography: Legible and easy-to-read letters, even on mobile devices.
• Image: High resolution and relevant to the advertised content.

Shipping Deadline:

Materials must be sent at least 3 business days in advance for validation and implementation.

Performance Reports:

Available upon request, offering insights into impressions, clicks, CTR (Click-Through Rate) and engagement.