Description

Instagram Reels is an experience that gives everyone, whether users, content creators or businesses, the power to create short videos and the ability to share them with Instagram's vibrant community. With Reels ads, you can reach high-intent audiences in an immersive, mobile-friendly way that engages with entertainment related to their interests.

These ads can be used to tell your brand story in unique and authentic ways. Experiment with different types of video ads to find what works best with your community. You can, for example, participate in trending moments through challenges, educate potential customers with tutorials, or provide information about products as a form of inspiration.

Specifications

Type:

display

Format:

• Image: Vertical on Instagram Reels
• Video: Vertical on Instagram Reels

Weight:

• Image: Maximum 30MB
• Video: Maximum 4GB

Extensions:

• Image: jpg; png
• Video: mp4; move

Main Channels:

Instagram Reels from Jornal de Barueri

Positioning:

Among organic Reels on Instagram

Duration:

• Image: Until the user swipes through the feed
• Video: Zero seconds to 15 minutes

Goal:

Increase brand visibility, promote products or services and generate engagement through an immersive and creative format.

Design Recommendations:

• Image file type: JPG or PNG
• Video file type: MP4, MOV
• Aspect Ratio: 9:16
• Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128 kbps or higher
• Resolution: At least 1,080 x 1,080 pixels for image; At least 500 x 888 pixels for video
• Video subtitles: Optional, but recommended
• Video audio: Optional, but highly recommended
• Margins: Leave about 14% of the top, 35% of the bottom, and 6% of each side of the asset clear of text, logos, or other important creative elements to avoid covering them with the profile icon or calls to action. To learn more, visit our guidance on text overlays and security zones.

Text Recommendations:

• Main text: 72 characters

Technical requirements:

• Image:
  • Maximum file size: 30 MB
  • Minimum width: 500 pixels
  • Aspect Ratio Tolerance: 1%
• Video:
  • Video length: Zero seconds to 15 minutes
  • Maximum file size: 4GB
  • Minimum resolution: 500 x 888 pixels
  • Aspect Ratio Tolerance: 1%

Comments:

Image and video ads on Instagram Reels must follow specified design and technical guidelines to ensure the best performance and visibility. The file must be sent in jpg, png, mp4 or mov format and respect the size limit. Content can also be sent via Google Docs link for review and publication.

Restrictions:

You should not promote sensitive content, such as tobacco, alcohol, or content that violates Instagram policies. You should avoid excessive promotional language and focus on useful and relevant information for viewers. Videos must not contain:

• Reels published before October 15, 2021
• Licensed music. We recommend using original audio or royalty-free music available in the Meta Sound Collection
• Media with a facial or camera effect
• Media with GIF
• Media with product tags
• Videos with edit lists or special boxes in file containers

Shipping Deadline:

Materials must be sent at least 5 business days in advance for validation and inclusion in the Instagram Reels campaign.

Performance Reports:

Available on request, offering insights into views, clicks, engagement and ad impact on Reels.