Description

The Instagram feed is constantly loading a list of photos and videos that appear when you open the Instagram app. The Instagram feed displays photos and videos from accounts people follow and advertisers.

You can use the image, video or carousel format on your Instagram feed to showcase your products, services or brand. Choose an interesting format to encourage people to learn more about your product or to showcase your brand's personality.

Specifications

Type:

display

Format:

• Image: Square in Instagram Feed
• Video: Vertical in Instagram Feed
• Carousel: Set of up to ten images or videos in the Instagram Feed

Weight:

• Image: Maximum 30MB
• Video: Maximum 4GB
• Carousel: Image: Maximum 30 MB; Video: Maximum 4GB per video

Extensions:

• Image: jpg; png
• Video: mp4; move; gif
• Carousel: jpg; png for images, mp4; move; gif for videos

Main Channels:

Jornal de Barueri Instagram feed

Positioning:

Among the organic posts in the Instagram feed

Duration:

• Image: Until the user swipes through the feed
• Video: One second to 60 minutes
• Carousel: One second to two minutes per video

Goal:

Increase brand visibility, promote products or services and generate engagement through immersive and creative formats.

Design Recommendations:

• Image file type: JPG or PNG
• Video file type: MP4, MOV or GIF
• Aspect Ratio: 1:1 for image and carousel; 4:5 for video
• Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128 kbps or higher
• Resolution: At least 1080 x 1080 pixels
• Video subtitles: Optional, but recommended
• Video audio: Optional, but recommended

Text Recommendations:

• Main text: 125 characters
• Title: 40 characters
• Maximum number of hashtags: 30
• Landing page URL: Mandatory for carousel

Technical requirements:

• Image:
  • Maximum file size: 30 MB
  • Minimum width: 500 pixels
  • Minimum aspect ratio: 400 x 500
  • Maximum aspect ratio: 191 x 100
  • Aspect Ratio Tolerance: 1%
• Video:
  • Video length: One second to 60 minutes
  • Maximum file size: 4GB
  • Minimum width: 500 pixels
  • Aspect Ratio Tolerance: 1%
• Carousel:
  • Number of carousel cards: Two to ten
  • Maximum image file size: 30 MB
  • Maximum video file size: 4GB per video
  • Video length: One second to two minutes
  • Aspect Ratio Tolerance: 1%

Comments:

Image, video and carousel ads in Instagram Feed must follow specified design and technical guidelines to ensure the best performance and visibility. The file must be sent in jpg, png, mp4, mov or gif format and respect the size limit. Content can also be sent via Google Docs link for review and publication.

Restrictions:

You should not promote sensitive content, such as tobacco, alcohol, or content that violates Instagram policies. You should avoid excessive promotional language and focus on useful and relevant information for viewers.

Shipping Deadline:

Materials must be sent at least 5 business days in advance for validation and inclusion in the Instagram Feed campaign.

Performance Reports:

Available on request, offering insights into views, clicks, engagement and ad impact in the feed.