Description

Facebook Stories can bring your company to life in an immersive format, with options to add stickers, emojis and other creative elements. Viewers see vertical full-screen ads between organic Facebook Stories.

You can use image or video format on Facebook Stories to showcase your products, services or brand. Choose an interesting image or video to encourage people to learn more about your product or to showcase your brand's personality. Include movement and sound to quickly capture attention and showcase a product's unique features or tell the brand story.

Specifications

Type:

display

Format:

• Image: Vertical on Facebook Stories
• Video: Vertical on Facebook Stories

Weight:

• Image: Maximum 30MB
• Video: Maximum 4GB

Extensions:

• Image: jpg; png
• Video: mp4; move; gif

Main Channels:

Facebook Stories from Jornal de Barueri

Positioning:

Vertical full screen between Facebook Stories organic stories

Duration:

• Image: 5 seconds or until the user swipes away from the story
• Video: Up to 10 seconds; Video ads longer than 10 seconds will be split into different story cards

Goal:

Increase brand visibility, promote products or services and generate engagement through an immersive and creative format.

Design Recommendations:

• Image file type: JPG or PNG
• Video file type: MP4, MOV or GIF
• Aspect Ratio: 9:16
• Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128 kbps or higher
• Resolution: At least 1080 x 1080 pixels
• Video subtitles: Optional, but recommended
• Video audio: Optional, but recommended
• Margins: Leave about 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the image or video clear of text, logos, or other important creative elements to avoid covering them with UI elements such as calls to action.

Text Recommendations:

• Main text: 125 characters
• Title: 40 characters

Technical requirements:

• Image:
  • Maximum file size: 30 MB
  • Minimum width: 500 pixels
  • Aspect Ratio Tolerance: 1%
• Video:
  • Video length: One second to two minutes
  • Maximum file size: 4GB
  • Minimum width: 500 pixels
  • Aspect Ratio Tolerance: 1%

Comments:

Image and video ads on Facebook Stories must follow specified design and technical guidelines to ensure the best performance and visibility. The file must be sent in jpg, png, mp4, mov or gif format and respect the size limit. Content can also be sent via Google Docs link for review and publication.

Restrictions:

You should not promote sensitive content, such as tobacco, alcohol, or content that violates Facebook policies. You should avoid excessive promotional language and focus on useful and relevant information for viewers.

Shipping Deadline:

Materials must be sent at least 5 business days in advance for validation and inclusion in the Facebook Stories campaign.

Performance Reports:

Available on request, offering insights into views, clicks, engagement and ad impact on Stories.