Description

Facebook Reels allows people, content creators, and businesses to create short, fun videos and share them with their followers. Reels ads provide an immersive, mobile-first opportunity to reach entertainment-seeking audiences. You can use the image or video format in Reels ads to make it easier to discover, browse and purchase products and services directly on your mobile device in a more visual and immersive way. Choose an attractive image of a product to encourage people to learn more about it and showcase your brand's personality.

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Specifications

Type:

display

Format:

• Image: Vertical on Facebook Reels
• Video: Vertical on Facebook Reels

Weight:

• Image: Maximum 30MB
• Video: Maximum 4GB

Extensions:

• Image: jpg; png
• Video: mp4; move; gif

Main Channels:

Facebook Reels from Jornal de Barueri

Positioning:

Among organic Reels on Facebook

Duration:

• Image: Until the user swipes through the feed
• Video: No maximum limit

Goal:

Increase brand visibility, promote products or services and generate engagement through an immersive and creative format.

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Design Recommendations:

• Image file type: JPG or PNG
• Video file type: MP4, MOV, GIF
• Aspect Ratio: 9:16
• Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128 kbps or higher
• Resolution: At least 1080 x 1080 pixels
• Video subtitles: Optional, but recommended
• Video audio: Optional, but highly recommended
• Margins: Leave about 14% of the top, 35% of the bottom, and 6% of each side of the asset clear of text, logos, or other important creative elements to avoid covering them with the profile icon or calls to action. To learn more, visit our guidance on text overlays and security zones.

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Text Recommendations:

• Main text: 40 characters
• Title: 55 characters

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Technical requirements:

• Image:
  • Maximum file size: 30 MB
  • Minimum width: 600 pixels
  • Minimum height: 600 pixels
  • Aspect Ratio Tolerance: 3%
• Video:
  • Video length: No maximum limit
  • Maximum file size: 4GB

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Comments:

Image and video ads on Facebook Reels must follow specified design and technical guidelines to ensure the best performance and visibility. The file must be sent in jpg, png, mp4, mov or gif format and respect the size limit. Content can also be sent via Google Docs link for review and publication.

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Restrictions:

You should not promote sensitive content, such as tobacco, alcohol, or content that violates Facebook policies. You should avoid excessive promotional language and focus on useful and relevant information for viewers. Videos should not contain edit lists in file containers.

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Shipping Deadline:

Materials must be sent at least 5 business days in advance for validation and inclusion in the Facebook Reels campaign.

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Performance Reports:

Available on request, offering insights into views, clicks, engagement and ad impact on Reels.