Event and Experience Marketing

Content of Event It is Marketing of Experiência

Sponsored content that promotes events and experiences

For sponsored content actions that promote events and brand experiences, creating engagement and interaction with readers.

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Specifications

Type:

Format:

Editorial text with image and/or video

Extensions:

jpg, mp4 for images and videos; doc, docx, or txt for texts

Main Channels:

Home page and specific sections of Jornal de Barueri

Positioning:

Published as an article on the portal, highlighted on the home page and/or in relevant sections.

Duration:

Continuous, content is not removed from the portal after publication.

Goal:

Promote events and brand experiences, increasing visibility and engagement with readers and encouraging participation.

Technical Features:

Text: It should be engaging and informative, promoting the event or brand experience and highlighting key details.
Image/Video: High resolution, relevant to the text content, and in jpg and mp4 formats.
Links: Included in the body of the text, directing to the event website, registration pages or additional information.

Comments:

Event and experience marketing content must follow Jornal de Barueri's editorial standards, maintaining the quality and relevance of the content. The text must be sent in doc, docx or txt format, and the images in high resolution in jpg format. Videos must be sent in mp4 format. Links must be clearly indicated in the text. Content can also be sent via Google Docs link for review and publication.

Restrictions:

You must not promote sensitive content, such as tobacco, alcohol, or content that violates the portal's policies. You should avoid excessive promotional language and focus on useful and relevant information for readers.

Design Recommendations:

Title: Clear and direct, promoting the event or brand experience.
Content: Engaging and informative, highlighting key details of the event or brand experience.
Images/Videos: High resolution, complementing the text content.
Call to Action (CTA): Include clear CTAs at the end of the text, encouraging readers to register, participate, or get more information about the event or brand experience.

Shipping Deadline:

Materials must be sent at least 5 working days in advance for validation and publication.

Performance Reports:

Available on request, offering insights into content views, clicks, engagement and impact.