Specifications

Type:

Sponsored Content

Format:

Editorial text with image and/or video

Extensions:

jpg, mp4 for images and videos; doc, docx, or txt for texts

Main Channels:

Home page and specific sections of Jornal de Barueri

Positioning:

Published as an article on the portal, highlighted on the home page and/or in relevant sections.

Duration:

Continuous, content is not removed from the portal after publication.

Goal:

Integrate the client's brand naturally into editorial content, increasing brand recognition and reader engagement.

Technical Features:

• Text: It must be engaging and integrate the client's brand in a natural way, highlighting the brand's values and benefits.
• Image/Video: High resolution, relevant to the text content, and in jpg and mp4 formats.
• Links: Included in the body of the text, directing to the client's website or specific product/service pages.

Comments:

Branded Content must follow the editorial standards of Jornal de Barueri, maintaining the quality and relevance of the content. The text must be sent in doc, docx or txt format, and the images in high resolution in jpg format. Videos must be sent in mp4 format. Links must be clearly indicated in the text. Content can also be sent via Google Docs link for review and publication.

Restrictions:

You must not promote sensitive content, such as tobacco, alcohol, or content that violates the portal's policies. You should avoid excessive promotional language and focus on useful and relevant information for readers.

Design Recommendations:

• Title: Clear and direct, integrating the client's brand in a natural way.
• Content: Engaging and informative, highlighting the values and benefits of the client's brand.
• Images/Videos: High resolution, complementing the text content.
• Call to Action (CTA): Include clear CTAs at the end of the text, encouraging readers to visit the client's website or learn more about the brand.

Shipping Deadline:

Materials must be sent at least 5 working days in advance for validation and publication.

Performance Reports:

Available on request, offering insights into content views, clicks, engagement and impact.