Specifications

Type:

Sponsored Content

Format:

Editorial text with image

Extensions:

jpg for images; doc, docx, or txt for texts

Main Channels:

Home page and specific sections of Jornal de Barueri

Positioning:

Published as an article on the portal, highlighted on the home page and/or in relevant sections.

Duration:

Continuously, the advertisement is not removed from the portal after publication.

Goal:

Promote the client's business, highlighting its products or services, and generate qualified traffic to the advertiser's website or physical location.

Technical Features:

• Text: It must be informative and relevant, mentioning the client's business and its address in the title and body of the article.
• Image: High resolution, relevant to the text content, and in jpg format.
• Links: Included in the body of the text, directing to the client's website or specific product/service pages.

Comments:

PubliEditorial must follow the editorial standards of Jornal de Barueri, maintaining the quality and relevance of the content. The text must be sent in doc, docx or txt format, and the images in high resolution in jpg format. Links must be clearly indicated in the text. Content can also be sent via Google Docs link for review and publication.

Restrictions:

You must not promote sensitive content, such as tobacco, alcohol, or content that violates the portal's policies. You should avoid excessive promotional language and focus on useful and relevant information for readers.

Design Recommendations:

• Title: Clear and direct, mentioning the client's business and its address.
• Content: Informative and engaging, highlighting the benefits and differentiators of the client's business.
• Images: High resolution, complementing the text content.
• Call to Action (CTA): Include clear CTAs at the end of the text, encouraging readers to visit the client's website or physical location.

Shipping Deadline:

Materials must be sent at least 2 business days in advance for validation and publication.

Performance Reports:

Available upon request, offering insights into views, clicks, engagement and ad impact.