Description

Instagram Stories can bring your business to life in an immersive format, with options for adding stickers, emojis and other creative elements. Viewers see vertical full-screen ads between organic Instagram Stories. You can use the image or video format on Instagram Stories to showcase your products, services or brand. Choose an interesting image or video to encourage people to learn more about your product or to showcase your brand's personality. Include movement and sound to quickly capture attention and showcase a product's unique features or tell the brand story.

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Specifications

Type:

display

Format:

• Image: Vertical on Instagram Stories
• Video: Vertical on Instagram Stories

Weight:

• Image: Maximum 30MB
• Video: Maximum 4GB

Extensions:

• Image: jpg; png
• Video: mp4; move; gif

Main Channels:

Instagram Stories from Jornal de Barueri

Positioning:

Vertical full screen between organic Instagram Stories stories

Duration:

• Image: Between 5 and 16 seconds or until the user leaves the story
• Video: Up to 30 seconds; Video ads longer than 15 seconds can be split into different story cards

Goal:

Increase brand visibility, promote products or services and generate engagement through an immersive and creative format.

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Design Recommendations:

• Image file type: JPG or PNG
• Video file type: MP4, MOV or GIF
• Aspect Ratio: 9:16
• Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128 kbps or higher
• Resolution: At least 1080 x 1080 pixels
• Video subtitles: Optional, but recommended
• Video audio: Optional, but recommended
• Margins: Leave about 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the image or video clear of text, logos, or other important creative elements to avoid covering them with the profile icon or calls to action.

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Text Recommendations:

• Main text: 125 characters

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Technical requirements:

• Image:
  • Maximum file size: 30 MB
  • Minimum width: 500 pixels
  • Aspect Ratio Tolerance: 1%
• Video:
  • Video length: One second to 60 minutes
  • Maximum file size: 4GB
  • Minimum width: 500 pixels
  • Aspect Ratio Tolerance: 1%

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Comments:

Image and video ads on Instagram Stories must follow specified design and technical guidelines to ensure the best performance and visibility. The file must be sent in jpg, png, mp4, mov or gif format and respect the size limit. Content can also be sent via Google Docs link for review and publication.

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Restrictions:

You should not promote sensitive content, such as tobacco, alcohol, or content that violates Instagram policies. You should avoid excessive promotional language and focus on useful and relevant information for viewers.

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Shipping Deadline:

Materials must be sent at least 5 business days in advance for validation and inclusion in the Instagram Stories campaign.

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Performance Reports:

Available on request, offering insights into views, clicks, engagement and ad impact on Stories.