Legal advertising is one of the fundamental pillars to ensure transparency and integrity in the corporate environment. In this article, we will explore how this practice contributes to company oversight and investor confidence, as well as promoting a fairer and more transparent market.
Legal Advertising and Its Function
Legal advertising involves the dissemination of relevant information about the financial and operational situation of companies. It is required by law to ensure that shareholders, investors and the general public have access to data essential for making informed decisions.
Transparency and Inspection
By publishing balance sheets, meeting minutes, call notices and other legal documents, companies allow their operations to be scrutinized by anyone interested. This reduces the possibility of illegal practices and strengthens market confidence.
Investor Confidence
Investors need accurate and up-to-date information to assess the performance and financial health of companies. Legal advertising ensures that this data is available transparently, increasing credibility and attracting more investment.
Fight against corruption
Corruption is one of the biggest enemies of business integrity. Transparency in the information disclosed through legal advertising helps to identify and combat corrupt practices, promoting a more ethical and responsible business environment.
Legal Requirements
In Brazil, Law No. 13,818/19 and Law No. 6,404/76 (Corporate Law) establish the rules for legal advertising. Since 2022, companies must publish their balance sheets in summary form in printed editions and in full on newspaper websites, with ICP-Brasil digital certification to guarantee the authenticity of the documents.
Conclusion
Legal advertising is not just a regulatory obligation, but an essential practice for promoting transparency and trust in the business market. By following legal requirements, companies contribute to a fairer and more attractive environment for investors and partners.
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