Specifications

Type:

display

Format:

600x100px

Weight:

Maximum 100kb

Extensions:

jpg; gif; png

Main Channels:

Weekly newsletter from Jornal de Barueri

Positioning:

Banner inserted in the body of the newsletter, ensuring prominence among the content sent to subscribers.

Duration:

The banner is displayed in the weekly edition of the newsletter, sent each week to more than 26 thousand subscribers.

Goal:

Increase brand visibility, promote products or services and generate qualified traffic from engaged readers.

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Technical Features:

• Animation: Allowed, as long as it does not exceed the maximum permitted weight.
• Links: The banner must include a link directing to the client's website or specific product/service pages.

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Comments:

The banner must be sent in jpg, gif or png format and respect the weight limit of 100kb. Animation is permitted, as long as it respects the weight limit. The link must be clearly indicated on the banner.

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Restrictions:

You must not promote sensitive content, such as tobacco, alcohol, or content that violates the portal's policies. You should avoid excessive promotional language and focus on useful and relevant information for readers.

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Design Recommendations:

• CTA (Call to Action): Clear and visible, encouraging user clicks.
• Colors: Use contrasting colors to make the banner stand out from the rest of the newsletter content.
• Typography: Legible and easy-to-read letters.
• Image: High resolution and relevant to the advertised content.

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Shipping Deadline:

Materials must be sent at least 5 business days in advance for validation and inclusion in the next edition of the newsletter.

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Performance Reports:

Available upon request, offering insights into newsletter views, clicks, engagement and banner impact.